
AUGUST 17, 2025 | 10AM- 6PM
WHITE BAY PASSENGER TERMINAL, SYDNEY HARBOUR
The secret is out!
MFO is back and bigger than ever—bringing together the best the industry has to offer, all under one roof, for one day only!
Get ready for an unforgettable day filled with industry icons, next-level activations and hands on education that will transform your business. MFO25 is where creativity meets innovation—and YOU need to be there.

JAYE EDWARDS
Flawless Colour Correction
Unlock the secret to flawless colour correction with Jaye Edwards, globally renowned as a pioneer in modern hairdressing, owner and visionary of the infamous EdwardsAndCo, and the master of effortless transformations. Whether you're dealing with unwanted tones, over-processed hair, or stubborn banding, this session will equip you with the advanced techniques needed to tackle any challenge with confidence.

KIM HABERLEY
Beyond the Chair
This year, Kim Haberley is stepping off the styling stage and into the spotlight in a different way. A global social media sensation with over a quarter million followers, renowned for transformative blondes and industry-leading techniques. In this one hour business session go behind the scenes of how Kim built a multi-faceted empire, from the cult Perth salon, Boho Blonde to her sought-after education platform, as well as her e-commerce platforms, Ape the Label and Filtered Beauty.Kim will deep dive into how she leveraged social media to create real community, grow multiple brands, and scale with intention. Whether you're a stylist dreaming of launching something of your own, or just looking to make your mark online, this is your chance to learn from one of the industry's most authentic voices.

AMELIA JANE
Iconic Blondes
Master the art of curating glowy, head-turning blondes with Amelia Jane. International educator and entrepreneur Milly has built a global reputation, taking her iconic blonde expertise across the USA, Europe, and beyond. With two successful businesses and a thriving online education platform, she continues to shape the future of modern blonding.From perfectly placed highlights to signature blonde techniques, Milly will share her approach to creating luminous, polished blondes that demand attention. Walk away with the skills and confidence to craft iconic, unforgettable colour every time.

KINDALE CLARK
The Art of Texture
Straight from North Carolina and onto the global stage, Kindale Clark is the queen of curls and texture. Travelling the world to educate and inspire, she’s mastered the art of cutting, colouring, and styling textured hair—and now she’s bringing her game-changing techniques to MFO. Get ready to embrace and enhance natural texture with custom curly cuts, expert colouring methods, and flawless styling. Walk away with the skills to create beautifully defined, vibrant, and healthy curls—every time.

EMILY MANDER
Golden Sun-Kissed Brondes
Globally recognised educator Emily Mander is known for creating effortless, rich colour that embodies the feeling of an endless summer. In this session, Emily will share her techniques for crafting sun-kissed brondes that are warm, dimensional, and effortlessly lived-in.From soft root melts to beautifully placed highlights, Emily will guide you through enhancing natural depth and warmth and creating golden, radiant tones that grow out seamlessly. Expect rich, vibrant results that feel weightless yet full of life. Walk away with the skills to master the art of endless summer hair.

LEE QUINN
Sculpting Tones with Lee Quinn
International O&M COR.creator Lee Quinn, hailing from London, is known for deep, dimensional colour that’s timeless and wearable. With a global influence through education, a strong social presence, and standout appearances at top European hair shows, he continues to shape the future of modern hair colouring.In this exclusive session, he’ll showcase his signature approach to rich, radiant coppers and effortless, lived-in blondes. Watch as Lee seamlessly adapts his blueprint blending to both tones, ensuring a flawless, customised result. Expect expert insights, modern techniques, and high-impact colour—all while keeping hair healthy.

LINSON JAMISON
Lived-In Blondes
The newest Global COR.creator for O&M, Linson Jamison is a powerhouse —an international educator, social media star and top hair creator who has worked in celebrity salons across Los Angeles. Hailing from Denver, Linson has been featured in Beauty Launchpad, BehindTheChair, Modern Salon, and American Salon, solidifying his status as a leading voice in the industry.He’s bringing his expertise to the MFO stage, sharing his go-to techniques for soft root shadows, level 7 depth, and effortless grow-out. Linson will showcase how to create low-maintenance blondes that feel fresh and modern. Expect expert placement, refined toning, and a masterclass in natural-looking colour.

FOR THE FIRST TIME
MFO BUSINESS
Learn from powerhouses like our very own Jose Bryce-Smith on how to shift your mindset, grow your business and get out of your own way. Be inspired by industry leaders on how to scale with intention, motivate your team, marketing best practice, client consultations and retail.

LEARN HOW TO GO VIRAL ON
SOCIAL MEDIA
Learn from Social Media superstars like Kim Haberley on how to go viral, because we believe growing your online presence is just as important as growing behind the chair. Gain valuable insights on how to define your personal brand, create captivating content, and how to foster an engaged community.
GIVEAWAYS, ACTIVATIONS & SURPRISES
Thousands of $$ worth of the best brands given away throughout the day! More to be revealed soon, but let’s just say you will not be disappointed! Shh...did we mention TikTok will be there?
MFO AFTER DARK
As the sun sets over Sydney Harbour, we move into MFO After Dark—the most exclusive after-party, an opportunity to network with industry leaders in a vibrant and unforgettable atmosphere, at a top-secret location!